I just finished reading The Tipping Point by Malcolm Gladwell. Surprizingly enough, it is a page turner type of book.
It talks about what causes fads, epidemics, ideas to tip. By tipping he means to be mainstream. He talks about the people involved, Connectors, those with large social networks, Mavens, those interested in the minutia details and pricing and Salespeople, the ones that are convincing.
He uses several diverse examples from Hush Puppies coming back into style in the 1990's, to the AIDS epidemic, to teenage smoking.
I highly recommend it. I think Dad would like it a lot, as well as Brent, Lana and Joe. I read it as an e-book, from www.ereader.com. Always a good place to buy gift certificates for me. ;-)
It talks about what causes fads, epidemics, ideas to tip. By tipping he means to be mainstream. He talks about the people involved, Connectors, those with large social networks, Mavens, those interested in the minutia details and pricing and Salespeople, the ones that are convincing.
He uses several diverse examples from Hush Puppies coming back into style in the 1990's, to the AIDS epidemic, to teenage smoking.
I highly recommend it. I think Dad would like it a lot, as well as Brent, Lana and Joe. I read it as an e-book, from www.ereader.com. Always a good place to buy gift certificates for me. ;-)
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